Status: Exempt
Reports to: IT Manager (USA)
Job Description: Multimedia Marketing Specialist (AI-Enhanced)
Location: Kuala Lumpur, Malaysia
Department: Marketing & Business Development
About IPS:
Innovative Project Solutions Inc. (IPS) is a leading Engineering & General Contracting firm specializing in high-performance, mission-critical projects. We sit at the intersection of innovation and execution, delivering complex semiconductor and life-science facilities. We don’t just build; we engineer solutions. We are looking for a marketing storyteller who matches our passion for technology and can leverage modern AI tools to amplify our voice.
Role Overview:
We are seeking a Multimedia Marketing Specialist who is not only a creative content producer but also an AI-native creator. In this role, you will be a “one-person media house,” capturing the technical precision of our construction projects and turning them into compelling videos, social media posts, and case studies. You will specifically be responsible for leveraging Artificial Intelligence to scale our output—using AI to turn rough site notes into detailed articles, generate voiceovers, edit videos faster, and create polished visual assets.
Key Responsibilities:
1. Content Creation
- Prompt Engineering & Copywriting: Take bullet points, field notes, or technical engineering specs and use photos, videos, (Gemini, Claude, Jasper) to expand them into full-length LinkedIn/YouTube articles, project case studies, and press releases.
- Content Repurposing: Use AI tools to instantly transform a single site visit video into multiple formats: a blog post, a LinkedIn carousel, a short-form Reel/Short, and an email newsletter segment.
- Visual Enhancement: Utilize generative AI (Midjourney, Adobe Firefly, Canva Magic Studio) to fill in visual gaps—creating background assets, cleaning up jobsite photos, or generating illustrative diagrams for technical concepts.
2. Video Production & Visual Storytelling
- Site Documentation: Work with Project Managers to get semiconductor and construction sites to capture high-quality footage of tool installations, cleanroom builds, and team progress.
- AI Video Editing: Utilize AI-assisted editing tools (Descript, Premiere Pro AI features, or Runaway) to speed up the editing process, automatically remove silence, enhance audio, and generate captions.
- Technical Explainers: Create short, informative videos that explain IPS’s specific capabilities (e.g., “How we handle UPW Hookups” or “The IPS Safety Protocol”) using stock footage mixed with real site captures.
3. Social Media & Brand Management
- Calendar Management: Plan and execute a content calendar that highlights IPS’s “Innovation meets Execution” brand.
- Employee Advocacy: Interview project managers and engineers, using AI to polish their transcripts into thought-leadership posts for their personal LinkedIn profiles.
- Analytics: Track engagement metrics to understand what content resonates with our B2B audience (facility owners, tool manufacturers, general contractors).
Required Tools & Tech Stack:
- Video: Adobe Premiere/After Effects (or DaVinci Resolve), Descript (for text-based video editing), CapCut (for rapid social edits).
- Design: Canva (Expert level), Adobe Creative Cloud.
- AI Platforms: Proficiency in at least one LLM (ChatGPT/Claude) for copy and one Generative Art tool (Midjourney/DALL-E) for visuals.
Qualifications:
- Experience: 2–4 years in digital marketing, content creation, or multimedia roles. (Experience in construction, engineering, or tech industries is a huge plus).
- Portfolio: A portfolio demonstrating video editing skills and writing examples. Bonus points if you can show “Before AI vs. After AI” examples of how you accelerated your workflow.
- Technical Translator: Ability to understand complex engineering jargon (e.g., “cleanroom protocol,” “process vacuum lines”) and translate it into engaging marketing content.
- Agility: Comfortable working in a fast-paced environment where project details change rapidly.
Why Join IPS?
This is not a traditional marketing role. At IPS, you will have the freedom to experiment with the latest AI technology to build a marketing engine from the ground up. You will see your digital creations directly impact our ability to win multi-million dollar contracts in the high-tech sector.